Privacy Policy

Updated on December. 25, 2025

This Privacy policy explains how Larnto ("Larnto", "we", "us", "our") collects, uses, and shares personal information when you visit, use, or make a purchase from our website (the "Site"), contact us, or otherwise interact with us.

1) Personal Information We Collect

A. Information You Provide Directly

  • Identifiers and Contact Details: (e.g., name, email, phone number, shipping and billing address).
  • Order and Account Information: (e.g., purchases, returns/exchanges, order history, account details if you create an account).
  • Customer Support Communications: (e.g., messages you send us through email, phone, or forms).
  • Marketing Preferences: (e.g., subscription status and communication preferences).

B. Information We Collect Automatically (Cookies and Similar Technologies)

  • Device and Network Information: (e.g., IP address, browser type, device identifiers, operating system, language).
  • Usage Information: (e.g., pages viewed, clicks, time on page, referral URLs, and interactions with the Site).
  • Cookie Identifiers and Similar Technologies: Used for site functionality, analytics, and advertising measurement.

C. Information We Receive from Third Parties

  • Shopify and Related Payment/Order Systems: To process your checkout and fulfill your order.
  • Payment Processors: (e.g., confirmation of payment and partial payment details).
  • Shipping Carriers: (e.g., delivery status and address validation).
  • Advertising/Analytics Partners: When you interact with our ads or when conversion measurement is enabled.

Payment Note: We do not store full payment card numbers on our servers. Payments are processed by Shopify and/or Stripe. We may receive limited information such as billing address and payment confirmation.

2) How We Use Personal Information

  • Process and Fulfill Orders: (payment, shipping, returns/exchanges, and order updates).
  • Provide Customer Service: And respond to requests.
  • Operate, Troubleshoot, and Improve the Site.
  • Send Transactional Messages: (order confirmations, shipping updates).
  • Send Marketing Communications: When you opt in (email and/or SMS).
  • Measure and Improve Marketing: (attribution, audience insights, campaign performance).
  • Detect and Prevent Fraud, Abuse, and Spam.
  • Comply with Legal Obligations: (tax, accounting, regulatory, and enforcement requests).

3) Cookies, Analytics, and Advertising

Cookies
We use cookies and similar technologies to make sure our website works smoothly (like saving your cart and preferences), as well as to help us track how well our site is performing and improve our advertising. You can control cookies through your browser settings or, where available, using our cookie consent tools.

Analytics (Google Analytics)
We use Google Analytics to understand how people use our website, which helps us improve things like performance and marketing. Google Analytics may use cookies to gather data about how you interact with our site.

Advertising and Measurement
We run ads across different platforms, and sometimes use cookies or similar technologies to track how well they’re doing. These tools help us (i) show you ads that might interest you, (ii) avoid showing the same ads too many times, (iii) track how well ads are performing, and (iv) understand our audience better. 

Depending on where you live, sharing your information for targeted ads might count as a "sale" or "sharing" under privacy laws.

4) How We Share Your Personal Information

A. Service Providers
We share your personal info with companies that help us run our business. This includes services like our online store platform (Shopify), marketing tools (Klaviyo), analytics (Google Analytics), business tools (Google Workspace), payment processing, shipping, and fraud prevention tools. These providers can only use your information to help us, and they’re required to follow the rules.

B. Advertising and Measurement Partners
We may share some of your info (like cookie data and browsing activity) with partners that help us run ads and measure how well they’re doing. 

C. Legal and Business Transfers
We might share information to comply with the law, protect our business, or during a merger, acquisition, or sale of part or all of our company (with proper safeguards in place).

5) Your Choices

Marketing Communications

  • Email: You can unsubscribe using the link in our marketing emails.
  • SMS: You can opt out using the instructions in the message (for example, replying STOP).

Targeted Advertising Opt-Out
If you live in certain U.S. states, you may have the right to opt out of targeted advertising and certain "sale" or "sharing" activities. We provide a "Your Privacy Choices" or "Data Opt-Out" option on our Site for these requests.

Global Privacy Control (GPC)
If your browser sends a Global Privacy Control signal, we will treat it as a request to opt out of applicable sale/sharing/targeted advertising for that browser or device where required by law.

6) Data Retention

We retain personal information for as long as reasonably necessary to provide services and fulfill orders, maintain business and financial records, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of data and why we collected it.

7) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no security measure is perfect, and we cannot guarantee absolute security.

8) Children's Privacy

Our Site is not intended for children under 13 (or under the age required by local law), and we do not knowingly collect personal information from children.

9) Privacy Rights (Where Applicable)

Depending on where you live, you may have rights to: access and obtain a copy of your personal information; correct inaccurate information; delete certain information; opt out of targeted advertising and certain sale/sharing; and appeal certain decisions (in some regions).

10) Changes to This Policy

We may update this policy from time to time to reflect changes in practices, technologies, or legal requirements. We will post the updated version on this page and update the effective date.

11) Contact Us

If you have any questions or comments about this Privacy Policy, please contact us:

Email: service@larnto.com
Phone: (+1) 781-204-7306
Address: 20/F, Tower B, Southmark, 11 Yip Hing Street, Wong Chuk Hang, Hong Kong